"CNN has a new video service called pipeline. Check out their slogan. I don’t even know why someone would choose that or what it means."
He's right, "ride your world" is pretty senseless. If I explore it too closely, my thoughts don't gravitate toward family friendly items of humor or entertainment. It's a poor tagline. If they'd have asked Dave and me to write it we could have saved them some major bucks and we'd have given them a much more coherent statement.